In early 2020, we had a vision for helping women better take care of themselves. We'd witnessed the struggle in both ourselves and our people to "do it all"—the never-ending cycle of "not enough"-ness.
We set out on a mission to empower women with knowledge and products that made their bodies healthier and their minds more at peace. And they had to be luxurious and beautiful. An appealing ritual they looked forward to each morning.
We enlisted a top nutrition expert from Cornell University to formulate the products we couldn't find for ourselves—multipurpose, highly effective and delicious. We knew the secret to glowing skin, a humming metabolism, and a healthy gut began inside.
Where we sourced ingredients was incredibly important. In an unregulated industry, we craved transparency. We found USDA Certified Organic farms that support both our planet's natural resources and the communities that grow and harvest our ingredients.
We joined 1% for the Planet and found the most perfect non-profit partner, Kula Project. Kula is a non-profit dedicated to eradicating poverty by creating female entrepreneurs in Rwanda's coffee communities Their work is incredibly beautiful.
The results were products we fell in love with ourselves and couldn't wait to share. To know our products have brought healing in joy into your lives is why we're here. Let's show the next generation that beauty truly does start inside.